Like most good ideas Imperial Beer Club was conceived over a pint.
We wanted to create a club based on stronger, adventurous beers with big, bold flavour profiles and unusual ingredients. In short, the type of beer club we’d want to join – if it was available.
Mark decided to take the plunge, and a couple of months later we shipped our first box of beer in November 2016. Imperial Beer Club was born, and people liked it!
July 2017 saw us expand our subscription options, and add an online bottle shop to cater for a broader range of tastes. For the first time it gave us the freedom to work outside the fixed budget of a monthly box, and we began stocking more imported rarities.
We’ve always been proud to specialise in imperial strength beer, but in November 2017 we agreed to become part of Ales by Mail Ltd to get the benefits of a larger operation.
It was supposed to secure the future of the club, but in early 2018 it became clear Ales by Mail were experiencing their own problems – which culminated in their decision to cease trading in July 2018 – so Mark stepped in to reacquire the club.
We took a short break, reflected on what we’d learnt and then set about building a better, more flexible beer club – one with the freedom to go wherever the beer takes us.
In September 2018 we begin the latest chapter of our journey.
Our new format combines the best bits of a subscription and bottle shop – providing limited-release curated boxes rather than fixed monthly deliveries. The price and size of each box varies depending on it’s contents, and members can opt-in to the ones they want with a 10% discount on the general sale price.
Interested in exploring the world of imperial strength beer?